Email Marketing, Triggers, Analytics, Automation & Segmentation!
Have effective Lead capture forms on your website. There are multiple choices available today and we would recommend the one best suited for your Business.
Link up your lead capture to an Automation. If you subscribe using any of the forms on this site, you would receive a message in 30-40 seconds which is an automated response. Automation creates an additional point of contact and as discussed you need between 5-12 touch points to convert a lead to a customer.
Use Analytics to see how your messages perform. If using an Automation Sequence (which we recommend) you would be able to trigger messages based on Stats on Link clicks and opens etc.
People who open all your message and generate traffic via the links you share should me moved into a different segment. This helps you always share your messages with people who are more engaging.