Tips Tricks and Ideas

Audience Research tool – Connectio

Audience Research Tool - Connectio One of the biggest challenge that any Marketer faces is when it comes to finding creating an audience you wish to Target when running an Ad on Facebook. It doesn't matter what your Objective is. Whether you wish to generate facebook...

DIY Marketing

Marketing Tips for DIY Marketing Before you get your hands dirty it is important to define what your Business process Map would look like. What are your Objectives, how do you Visualize the Process flow of your Business? This is the foundation on which the entire...

Messenger Marketing

Marketing using Messengers - Whatsapp and Facebook Email still has a Great ROI and if you are in the B2B space you need it. But can we today choose to ignore messengers, Whatsapp, Facebook Messenger and Instagram messages, specially since Facebook, who owns all 3 of...

Inbound Marketing

Inbound Marketing Getting new customers should not be difficult if you have your Marketing Strategy right. A Marketing strategy with a clear end goal in Sight seldom fails if the focus is not changed halfway. One of the biggest mistakes marketers make is that they are...

Why Travel Marketing is different

Travel Marketing requires a Unique approach, People don’t always do apple to apple comparison and it is often that as a Travel company you hear that your product is expensive. There is nothing wrong with your product actually, however there is a disconnect between...

Our 4 Step process for Engagement

Our 4 Step process to increase customer engagement. Whether you are a wellness clinic or a beauty Saloon, a Chiropractor or a Golf Club,  you need to ensure that your existing customers are also your regular customers. While getting new customers is important and...

Recommended Tools

Recommended Tools to make your life easy Today marketing needs to be your key focus if you wish to grow your Business. Companies which were unheard of in 2016 and 2017 made a huge Impact in 2018, claiming major share of Business. Companies who were the Giants have...

Audience Insights

In any Business it is imperative that you have a 360 view of your customers, from our perspective it means seeing your customer in full colour. When you are on top of your analytics or audience insights you have a greater understanding of what

Are you reaching the Right Audience?

As a Business it is imperative that you connect with the right audience or promote your product in the right niche. However many a times Businesses have been known to make this mistake and gone too generic or gone to wide with their targeting.

Whatsapp Marketing

Whatsapp Marketing seems to be the in thing nowadays and with the coming of Whatsapp for Business, the question we are being asked is what should the Whatsapp marketing strategy of a company be. The basic purpose what we wish to achieve from any marketing activity is...

Growth Marketing

rowth Marketing is all about monitoring your sales funnel to see who your most engaged customers are. The more your customers engage with your content the higher chances you have of closing repeat sales to them. Growth Marketing helps you get repeat business by understanding the needs of your customers.

Why a CRM is a must

A CRM or Customer Relationship Management is a tool which every Organisation should be using. It doesn’t matter if you are a Start up, a one Man army or an Organisation with a Sizeable workforce. As a matter of fact if you have more than 2 Team members, you absolutely should be using a CRM.

Email Marketing Basics

This post is in response to a question I received from someone, asking me how often should they be sending updates to their clients and what Solution was best suited for sending emails out to a list of 20,000+. To begin with what solution is the best is difficult to...

Embracing Change

One thing that I see during my consulting Session with the clients is that how people get scared of change. Organizations get comfortable with the way things are working out for them, even if they don’t give the optimum results, This is particularly true in the field...

Segmentation

Segmentation: The process of defining and subdividing your Customers into clearly identifiable segments having similar needs wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the...

Plugging the Leaks using Marketing

Case Study Travel Business As a Consultant for Travel Business, you often meet Clients who have grown in the past but have reached a stagnation now, They want a quick fix solution and ask me how can they grow real quick. After doing an Audit 9 times out of 10, I have...